And the Spring Cleaning continues! Keeping a clean space isn’t just about preserving and prolonging the life of your physical assets. Yes, cleaning assists in keeping a tidy, well-kept workspace, but it also helps with a few other things:
- Making a great first impression on new and returning customers
- Showing that you’re a business that’s got it together
- Presenting a professional brand
Today we’re talking about how cleaning protects and enhances your customer-facing assets—most importantly, your brand!
How Regular Everyday Cleaning Helps
A clean, professional-looking space leaves a great first impression on new customers. When new and returning clients enter the building, you want them to see that you’re a company that prioritizes upholding your hard-earned brand reputation, because this reflects the way you’ll be handling your relationship with them. If you allow dust, dirt, and clutter to accumulate (especially in client-facing areas), it can lead to customers second-guessing your professionalism and perceiving your brand as second-rate.
If you’ve ever missed routine cleaning for an extended period of time, you know how expensive and timely it can be to get your space back up to brand standard. So make sure your client-facing spaces see regular cleaning, as well as the occasional deep, detailed clean.
We’ve said it before and we’ll say it again: Small cleaning actions have big long-term consequences. First impressions are everything!
How Dedicated Cleaning Reflects Your Brand
No matter what your organization or business specializes in, you know your brand tells the story of who you are, what you do, and how you do it. Investopedia defines brand as “the collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and its products and services.” Your forward-facing employees and spaces create that initial impression, which is why presentation is key.
It says something when a customer approaches a door handle with grime and smudges, to then enter a lobby with soiled carpet and dust. Top that off with cluttered countertops and overflowing trash bins, and so much has been communicated about your brand before your receptionist has even gotten the chance to say hello.
Regularly-scheduled walk-throughs are a great way to look at your space with new eyes. That way, you can notice the details that are easily overlooked day-to-day, but certainly noticed by a customer’s discerning eye.
How Regularly Scheduled Cleaning Enhances Your Brand
Businesses take years—if not decades—to build a brand reputation they can can be proud of. Protect yours by scheduling your cleaning regularly, and if you arrange for a team like a day porter crew or night cleaning crew, you can rest easy knowing your brand-reflecting spaces are receiving top-quality cleaning care.
At Maintenance One, we understand better than most that cleaning is one of the key ways your business can flourish. When your workspace is clean, productivity goes up. And when you regularly clean your workspace, you enhance the brand you’ve worked so hard to build. If you’re interested in a team that can help you with your spring cleaning needs, request a quote from us today. If you have any questions about how best to protect your customer-facing assets through cleaning, please contact us today for a consultation.
